Break the Sound Barrier

Spotify

Awards: Cannes Future Lions 2024 Grand Prix

Copywriter: Molly Egan

Art Director: Marlana Bianchi

Articles: Ad Age, Ad Week, Adobo, AKQA, Campaign Brief, Campaign Live, LBB, Mumbrella, Propmark, Spotify

Cannes Future Lions Brief: How can Spotify spread positivity by using technology to bring listeners closer to the creators and communities they love?

Insight: Music is not an inclusive hobby, as music-sharing platforms do not have features that cater to the deaf community.

Big Idea: Make music streaming accessible to the full spectrum of hearing.