Liberate Your Love

Velveeta

Awards: Ads of the World

Copywriter: Molly Egan

Art Director: Marlana Bianchi

One Show Young Ones Brief: Encourage Gen Z to unapologetically live their lives in outrageous pleasure with Velveeta as their pleasure wingman.

Insight: People are afraid of being judged and are often judged for loving Velveeta.

Big Idea: Make loving Velveeta judgment-free.

Execution: Create an immersive experience to bring together Velveeta cheese enthusiasts in a judgment-free zone.